List price and creator proceeds are not the same number
The most useful way to think about game pass revenue is to separate the number the buyer sees from the number the creator estimates they keep. If you collapse those into one number, pricing decisions get muddy fast.
That is why revenue planning should start with net proceeds, not just sticker price. A pass can look good at first glance and still feel disappointing after the platform deduction is applied.
- The listed price is the buyer-facing number.
- Estimated creator proceeds are the planning number that matters to the creator.
- A revenue calculator helps you compare those two without doing the same math by hand every time.
Simple pricing examples are usually enough
Most creators do not need a complicated finance model to make a better pricing decision. They need a few fast examples that show whether a low, medium, or premium price point actually lands near the payout they want.
For example, the question is often not whether 100, 250, or 400 Robux looks bigger. It is which price point leaves a creator with a net result that still makes sense for the value of the pass.
- Use a low-price example when the goal is broad conversion.
- Use a mid-price example when the pass adds meaningful utility or status.
- Use a reverse-pricing example when you know the net Robux you want per sale first.
The actual split, and why the net is rounded down
Here is the concrete rule behind “creator proceeds.” On a game pass sale, Roblox takes a 30% marketplace fee, so you keep 70% of the list price as Earned Robux. A 250 Robux pass returns 175 Robux per sale (250 × 0.70), and a 100 Robux pass returns 70. For a single sale the percentage is the whole story — there is no separate per-pass fee stacked on top.
One detail trips up spreadsheets: the per-sale net is floored to whole Robux, because Robux proceeds are always integers. A 99 Robux pass is 69.3 in theory but pays 69 Robux per sale, and that lost fraction quietly adds up over thousands of sales. So when you compare price points, multiply the floored per-sale figure by your expected volume, not the exact decimal. (This 70% is Earned Robux; converting it into real money later is a separate DevEx step, covered in the earnings guides.)
- Game pass sale: Roblox keeps 30%, you keep 70% as Earned Robux.
- 250 Robux pass → 175 net; 100 → 70; 99 → 69 (floored from 69.3).
- The 70% is Earned Robux; turning it into USD is a separate DevEx step, not part of this fee.
Sales volume changes the decision
A small per-sale gap becomes much more important once you expect real volume. That is why game pass planning usually benefits from a calculator that multiplies the per-sale result across expected sales instead of stopping after one transaction.
Volume also makes comparison cleaner. A pass priced slightly higher may produce a healthier creator result even if the per-sale difference looks small in isolation.
- Check the per-sale result first.
- Then multiply it by a realistic sales range instead of one best-case number.
- Use the total view when you are comparing price options for a live game economy.
How to use this with our tools
Use the Roblox Game Pass Revenue Calculator when the pass itself is the decision. It handles list price, creator proceeds, and sales volume in one page.
If you only need reverse pricing, move to the Roblox Price After Tax Calculator. If you want the most basic gross-to-net view, start with the Roblox Tax Calculator. If you want to estimate cash-out value later, continue into the Roblox DevEx Calculator.
- Use the Game Pass Revenue Calculator for pass-specific planning.
- Use the Price After Tax Calculator when you already know the target net Robux.
- Use the Tax Calculator for a simpler gross-to-net check.